The RNC is responding to their recent losses by revamping their image, rather than by taking a serious look in the ideological mirror and trying to comprehensively change their policies to match the will of the American people. Reince-arella and his cohorts are assuming that the American people just don't get the obviously correct Republican stance on the issues, and that they desperately need the RNC dedicating millions of dollars to get all up in their neighborhoods and talk stooopid to 'em so they start voting for good team again.
Sorry, assholes, but you seem to be misunderstanding the situation. Many Americans have their problems when it comes to informed decision making: that's a fact and I'm not denying it. However, if the last elections demonstrated anything, they demonstrated a widespread dissatisfaction with the Republican party and that the American public is voting to voice that dissatisfaction. Of course, this is not to say that there isn't also widespread dissatisfaction with the Democratic party, but election losses like Akin's specifically show that people will not stand for his breed of ignorant-ass bullshit for long. Before his idiotic comments about "legitimate rape" became widespread--and, as a result, his other idiotic comments rose to the surface of popular knowledge--Akin was virtually guaranteed to unseat against Democratic Senator Claire McCaskill. Once people really "understood" his message, "in terms that they deal with every day", they realized that they didn't want to be represented by him, and they voted accordingly.
So keep on pretending you can keep peddling the same outdated and generally offensive politics to people in shorter, vaguer terms. Keep on underestimating us. Anything to keep your classist, racist, homophobic, lady-hating asses out of working government.
And I know you'd all like to appeal to your supposed biggest fan, but I've got news: Even he thinks you're tired as hell.