Users help to train and grow their LivesOn account, says Dave Bedwood, creative partner at the ad agency.
Eventually, as the tagline suggests, "When your heart stops beating, you'll keep tweeting."
"The thought just came that, over time, with Moore's Law, et cetera, tech becoming more pervasive — how much of ourselves will we give to zeros and ones? Will any of it really constitute us?" Bedwood tells Mashable in an email. "But it's hard to see this trend reversing. And if we are posting all this stuff, what will happen to it? It feels evolutionary in a way, inevitable that man will use technology to somehow live on."
The agency is working on the experiment with Queen Mary University in London and plans to start testing as soon as possible. Bedwood says the experiment isn't about bringing people back from the dead, but examining how much of ourselves we really give up to technology. Will the amount of data we contribute be able to constitute life after death?
Apps like Facebook's If I Die and DeadSocial already let you send post-death messages on social networks. LivesOn, however, eliminates the pre-written text and seeks to do all the work for you. The service aims to tackle the idea of spending more time away from computers and allowing connections without actually being connected.
The experiment will likely use Bayesian inference, genetic algorithm and Google Prediction, Bedwood explains. While users are still alive, the system can serve as an aggregator of what they like, similar to the way Netflix or Amazon operates with suggestions.
"The goal is to get it to almost become like a twin," Bedwood says. "So you can go and do other stuff whilst your LivesOn version scours the Internet for the things you would like to read and watch."
What say you, Insticators? Do you want an app tweeting for you after you've passed on?