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Why This Director of Ad O...

We live in a world where we expect to get what we pay for. I don’t know about you, but I l...

How to Reach Cord-Cutters...

We are a generation of binge watchers. Over the course of a weekend we are able to stream ...

How Dynamic Creative Opti...

It seems that in the world of adtech there is a never ending glossary of terms and techniq...

5 Reasons Why Non-Native ...

Yes, advertising is a prime factor of website monetization and brand recall. Their importa...

How Blockchain Technology...

Blockchain technology: it’s one of the most innovative and talked about technological deve...

Why You Need to Prioritiz...

If you’ve been staying up-to-date with ad tech news, you’ve probably heard the term brand ...

3 Ways Experiential Marke...

Consumers of today are a lot more savvy than consumers in the Golden Age of advertising du...

Black Tech Women Writer R...

Black Tech Women writer Franci Girard featured Insticator’s Jr. Content Marketer Kiersten ...

3 Ways to Wake Your Audie...

You’re a brand marketer and your team comes up with an amazing display ad campaign. The co...

How to Dominate the Web w...

You know what’s one of the most bold-faced lies people tell themselves? That ads don’t aff...

4 Ways Brands Slayed Loca...

While researching location-based ad campaigns, I noticed a pattern in businesses hitting t...

The Sneaky Smoke and Mirr...

Real bad news, guys.

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