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August 11, 2016

Tips to Boost Visitor Engagement

We understand the difficulty of sifting through the masses of websites that share their two cents on increasing visitor engagement and actually coming out with insightful and effective tips. This is why we have eliminated this time-consuming task and crafted this infographic and blog post to present our key findings to you!

Optimize for Mobile Traffic
As all industries are making major shifts to optimize their mobile platforms, it's important to follow suit. As research on Smart Insights has shown, mobile digital media time in the United States has surpassed that of desktop. Furthermore, mobile use grows 58% year-over-year!

With these statistics in mind, it's important to structure your mobile platform in a way that provides the optimum user experience. You can start with the following steps:

  • Eliminate sidebars, ads, or unnecessary graphics;
  • Make sure that CTAs and other links work;
  • Facilitate navigation with easy design;
  • Maintain the speed and efficiency of your website.

Create Internal Links to Other Posts
Similar to the Articles feature on the Fire Widget (see what we did there), you can incorporate links that encourage visitors to browse other pages and articles on your website. This is not only important for SEO, but also for increasing visitors' time spent on your website.

You can post other relevant articles at the bottom of each post, and as Elegant Themes says, "If a visitor has taken the time to work their way to the bottom of an article, there is a good chance they'll be interested in reading something that's along the same subject lines."

Review Your Analytics Data
There are a myriad of metrics that you can utilize for website analysis such as Number of Visitors, Bounce Rate, Exit Pages, Time Spent on Page(s), etc. However, the importance lies in what you take from your analysis and whether you implement the necessary changes.

Take a minute to review different aspects of your website and to identify where visitors are spending the most and least amount of time. You want to note both the positive and negative aspects so that you can implement an all-around positive user experience.

Convert Blog Posts Into Podcasts
Although this seems like an unusual tip for boosting visitor engagement, you will be pleasantly surprised to hear that there is a large audience that you may not have thought to target before. The "podcast audience is bigger than you think." Convince and Convert reports that "the same number of Americans listen to podcasts and use Twitter." This means that in the United States, the podcast audience is 57 million Americans in total.

Working alongside the tip on optimizing mobile traffic, "64% of podcasts are being listened to on a smartphone or tablet." People enjoy listening to podcasts at the office, gym, car, etc. Therefore, by converting your posts into podcasts, you will be exposing your website and generating opportunities through a whole new audience.

For more information, visit Convince and Convert for podcasts statistics, or Writtent for more tips.

We hope this post helped you in strategizing new and insightful ways to boost your visitor engagement. If you would like to see more posts like this, please comment below, or let us know on Facebook or Twitter.

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